At the same time 'money-grabbing' 20-year old Raheem Sterling made his record-breaking move to Manchester City, the Bank of England were searching for the next character to feature on the £20 note. A perfect opportunity hijack the vote.

This fun campaign hit the front page of Buzzfeed, The Mirror, The Metro and numerous sports blogs. I even appeared on BBC Radio 5 Live as the story made onto The Hit List- their round up of the week's most popular stories. 

Although it wasn't successful the Bank of England did make a statement in response to the campaign, referenced in a follow up article by The Telegraph