We all love our mum. The White Ribbon Alliance loves all mums around the world, by providing resources to help save mothers from dying during pregnancy and childbirth.

This campaign which ran for the past five years at Glastonbury, generated brand fame for the White Ribbon Alliance. The campaign consisted of two temporary tattoo parlours where you could show your support by getting a Mum tattoo.

The campaign was really successful, quickly becoming a must have item from the most visible charity of the festival season. Embraced by thousands of festival goers and endorsed by a range of celebrities, both on and off stage.